Business admin on 22 May 2009 12:53 pm
McDonald’s Sued Over “Ronmulan” Character
An already disastrous ad campaign by fast food giant McDonald’s restaurant chain got worse yesterday when competitor Burger King filed suit in New York District Court for infringement of marketing space.
In a 12-page complaint filed with the court, Burger King charges that McDonald’s “…infringed upon the plaintiff’s rights to secure primary and exclusive placement of its products with a major media property.”
“My client owns the Star Trek franchise in terms of fast food product tie-ins, in both this movie and in two future, to-be-released titles,” said lead attorney Joshua Abrams outside the courthouse. “They signed a contract, paid a lot of money, and they’ll be damned if some burger-slinging clown is going to piss all over that, pardon my jurisprudence.”
Read the whole sordid mess at Crystal Air:
http://www.crystalair.com/content.php?id=91200905012
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