Politics editor on 22 Feb 2007 12:09 pm
McCain Pins Presidential Hopes on His Smell
Los Angeles, CA (FiniteTimes.com) – GOP presidential hopeful John McCain on Wednesday plunged headlong into the male grooming industry by announcing the launch of his first cologne, Maverick for Men. The announcement took place at the end of a joint appearance with California Governor Arnold Schwarzenegger on the docks of Los Angeles Harbor.
“Everyone was always complimenting me after workouts at the Congressional Gym. ‘Gee John, you smell great’, and things like that,” McCain said. “So I figured why not give something back to America.”
Based on a complex analysis of John McCain’s own unique pheromonal signature, Maverick’s marketing strategy calls for it to be repackaged in a broad variety of ways and sold in stylish boutiques, ethnic delis and gas stations across the country.
Political insiders see the move as a coy method of both raising McCain’s name recognition and filling his campaign coffers with much-needed, and legal, cash (note: McCain-Feingold’s Bipartisan Campaign Reform Act of 2002 makes no mention of contributions raised through the sale of personal hygiene products, which would include perfumes and colognes). For McCain though, it is the scent’s uniqueness that he is most proud of.
“It rises above conventional scents, it is its own scent, and of course, I endorse this scent,” McCain told the enthusiastic hand-picked crowd.
Maverick is the first candidate-backed scent of the fledgling ’08 presidential race.
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