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US News & Business & Sports & Politics editor on 03 Feb 2007 08:34 am

Officials Cry Foul in Super Bowl Ad Slip

Miami, FL (FiniteTimes.com) – Officials for the National Football League publicly rebuked Senator Joseph Biden Saturday for “outing” a Senator Barack Obama Ivory soap ad that is scheduled to air during the Super Bowl.

“Advertisers are paying top dollar to get their ads in front of millions of eyes, and part of the appeal of that is the surprise factor,” said NFL special advertising executive Tony Jones. “By letting slip that Senator Obama was planning on appearing in an Ivory soap ad, Joe Biden has diminished the value of the ad to our client. We are very disappointed.”

Biden’s reference to Obama as a “clean” African-American set off a firestorm earlier in the week, and it didn’t take long for reporters to discredit Rush Limbaugh’s claim that Biden “denigrated dirty Negros” and track the crack down to it’s real source: the Ivory soap Super Bowl commercial.

Ivory had approached all official presidential candidates late last month, and while Obama is definitely on board, it is unclear how many other candidates will appear in the ad. Biden, who had unofficially tossed his hat in the ring dozens of times but had not officially declared his candidacy at the time, was not asked. The NFL is claiming that Biden’s “slip” was retaliation for the slight.

When contacted, Senator Biden, uncharacteristically, had no comment.

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